Purpose-driven communications that build trust
We are passionate about helping purpose-driven brands shape reputations, connect with and grow audiences, and inspire change through storytelling.
Josh Chaitin, founder of Tin Can Strategies, has been pioneering purpose-driven communications for over 25 years. He helped REI bring their landmark #OptOutside campaign to life, led communications for Amazon's $3.6 billion Housing Equity Fund, and has worked with brands like Nordstrom, Starbucks, Avangrid, Symetra and Subaru to create and implement communications strategies that build support for their leadership, elevate and distinguish their work, and expand goodwill and interest among key audiences.

Our Core Values

Our Mission
To craft and implement powerful communication strategies that amplify and drive the world-changing work of purpose-driven organizations.

Our Vision
To be the leading partner for organizations that seek to elevate their reputations, increase their impact, and inspire change through strategic storytelling.